At Jump, SMART marketing is the process we use to develop marketing plans and campaigns for our clients. SMART stands for Strategic, Measureable, Actionable, Results-oriented and Targeted. It’s not rocket science, but it IS the right way to go about marketing your business.
SMART marketing starts with a strategy and a plan. It has to be comprehensive, but it doesn’t have to be complex or complicated. In fact, simple, straight-forward strategies are often the best ones. They are easier to understand, easier to focus on and often easier to implement. We’ll work with you to develop a simple yet effective marketing plan for moving your business forward.
If you don’t measure, how will you know how you’re doing? Sure, some things are much easier to measure than others. For example, knowing how many people visited your website in a given period is much easier to track than changes in top-of-mind brand awareness. But no matter how basic, you should always have a measurement plan in place before embarking on a marketing campaign.
We once developed a national direct mail campaign for a client that was designed to get prospective customers to call a toll-free number for information. The problem was, their call centre wasn’t equipped to handle a large increase in call volume, and the campaign ultimately failed. If your plan isn’t actionable – if you don’t have the resources, systems and processes in place to make it work – you shouldn’t do it. We’ll make sure you’ve got the bases covered before your campaign starts.
There’s an age-old saying: “If you don’t know where you are going, any road will take you there.” A SMART marketing plan starts with a clear set of objectives. The more specific they are, the better. Once your objectives are set, marketing programs can be developed with a laser-sharp focus on achieving the results you want.
SMART marketing is always about the target audience. Always. Knowing who you are communicating with, what motivates them, how to reach them, and how your product or service can satisfy a need for them is critical to successful marketing.
SMART marketing applies to just about any business, large or small. We’re confident that it we can make it work for you. Give us a shout and let’s talk.