Jump Marketing offers a wide range of small businesses marketing consulting and management services. We act as your “outsourced marketing manager” to plan, direct and manage your marketing activities. Our approach is based on proven marketing principles coupled with modern tools, tailored to each client’s unique individual needs. If you’re ready to make the jump to smarter, more effective marketing, give us a shout. We’ll take you there.
It starts with a plan. We’ll get your ducks in a row by working with you to develop your marketing and branding strategy. You’ll come away knowing what your business stands for, what promise you’re making to your customer, why they should care, and what’s in it for them. We’ll then put together a yearly activity plan and budget so you know what you’ll be doing, when you’ll be doing it and how much it will cost. That plan will include objectives, timelines and a measurement plan. You’ll gain confidence knowing that you’re on the road to smarter marketing – and you’ll sleep better as a result.
Your website is your welcome mat to the world. We’ll review your current site and assess how well it presents your brand, how well it delivers your core marketing messages, how easy it is for visitors to find information, and whether or not it is optimized for search engine performance. We’ll then put together a plan to refine or rebuild your site as necessary. Don’t have website yet? No problem. We’ll work with you to get a great site up and running in short order.
Social media has quickly become a core tool for businesses to communicate with their customers and potential customers. It’s a great way to engage in two-way conversations and deepen relationships. Already on social media sites like Facebook, Twitter and LinkedIn? Great. We’ll review your social media activities and recommend any improvements we think are necessary. Not yet active in social media? We’ll put together a plan and get you up and running on the sites that make the most sense for your business.
Effective use of email campaigns can be one of the most productive parts of your marketing program. It’s targeted, measureable and relatively inexpensive. We’ve done hundreds of email campaigns for our clients over the years. We’ll work with you to plan, design, execute and track email campaigns designed to meet your objectives and drive business.
Today, the internet is the go-to way to find out information on just about anything. If you want your customers and prospects to find you on the web, your website needs to be properly optimized for search engines. This involves an understanding of optimization techniques as well as the skill to develop content that not only communicates effectively, but that enables search engines to find your site. We work with our technical partners to ensure that your site is highly optimized so you’ll get top rankings in relevant searches.
Most small businesses do some sort of advertising. But too often, it’s done in an ad hoc, reactionary manner. It’s not well planned and often doesn’t deliver the right message. We’ll work with you to develop the proper marketing mix, and if it includes advertising we’ll ensure that it is properly targeted, contains the right message, and is delivered through the right media with breakthrough, compelling, creative execution.
Understanding your market and your customer is the key to developing good marketing plans. Marketing research, either formal or informal, is often a good place to start. Through our sister company, Sentiens Research, we provide our clients with affordable, professional marketing research services for customer surveys, online quantitative research studies and more.
From brochures to newsletters to flyers and posters, we work with our creative design partners to develop professional marketing materials that deliver your message effectively.